PROJECTS & WORK
Some of my work, with further clips below
AWARD-WINNING BUSINESS MEMOIR - GHOSTWRITER
I love working with founders and I spent several months helping entrepreneur Sophie Trelles-Tvede to tell the story of her hugely successful hair tie brand, invisibobble, in a book, She started the company as a first-year university student - and turned over more than $6 million the year she graduated.
The book won the Business Journey category at the Business Book Awards 2021.
If you're looking for a ghostwriter to help you tell your story, contact me.
CNBC - CONTRIBUTOR
I'm a regular contributor to business news network CNBC International, covering a variety of topics including the stock market, sustainability and travel.
I've interviewed the CEOs of Lego, WPP, and Brazilian beauty giant Natura and spoken to late designer Virgil Abloh and skateboard legend Tony Hawk, and worked on the launch of Pro, CNBC's premium subscriber content.
Image credit: NBCUniversal, public domain, via Wikimedia Commons.
CATALYST MAGAZINE - EDITOR-AT-LARGE
I'm editor-at-large of Catalyst, the quarterly member magazine from the Chartered Institute of Marketing.
Businesses and brands have arguably never been under such pressure to communicate effectively with consumers and Catalyst aims to help readers with practical tips and inspirational content.
I've brought in profiles of top marketers from the likes of Samsung, Lenovo and Formula E and written about TikTok, company culture, ageism, sports marketing and innovation.
Why physical books still outsell e-books
E-book or physical book? You may be surprised to hear that for most, old school print on paper still wins. I wrote and presented this video for CNBC International, and it has more than 500,000 views.
The Tinder effect: the new psychology of dating
There are several new terms that experts are using to describe behaviour on dating apps. “Collectors” are people who match with many others but have no intention of sending messages, while "obliga-swiping” refers to the act of endlessly searching for a match on an app, but never meeting up. In this video for CNBC, I spoke to an anthropologist, people using apps and those who run dating sites to understand more about the industry - projected to reach $9 billion by 2025.
TRAVEL & LIFESTYLE
How I found joy in life without children of my own - The Guardian
I get a hangover after one drink - here's how I went 'semi sober' - Delish magazine
What the big brands see in D2C - Raconteur in The Sunday Times
E-commerce: Is the Last Mile the Next Advertising Platform? - Procter & Gamble's Signal360
What does Instagram Stories mean for brand engagement? - The Guardian
Time for TikTok - Should the video app grab your attention - Catalyst, from the Chartered Institute of Marketing
How to sell your brand for $1 billion - Marketing Week
The unmarketables: Lessons from controversial brands that find creative ways to communicate - Catalyst, from the Chartered Institute of Marketing
SUSTAINABILITY - A SERIES FOR CNBC
Writer for The Telegraph's Olivier Awards special report, going behind the scenes and profiling the nominees for best actress, among other articles
Launch editor for The Tonic, a website for people in mid-life, on behalf of financial services company Just
You've come a long way baby - a talk for the London Transport Museum's Lates programme on how women have been shown in advertising from the 1960s onwards